01
Black-owned first
We begin our search with Black-owned, African-founded and African-connected beauty brands. Ekome aims to give distinctive brands a platform while making discovery easier for customers.
OUR APPROACH
Beauty selected with purpose.
Ekome is building a different kind of beauty destination — one shaped around the needs, experiences and routines of the people we serve.
African Beauty. Global Performance.
THE EKOME EDIT
What guides our selection
Four principles shape how we discover, consider and present beauty at Ekome.
02
Textured-hair expertise
Textured hair is not an afterthought. We consider the realities of curls, coils, locs, protective styles, moisture, cleansing, conditioning, styling and scalp care.
03
Routine-led selection
We organise discovery around routines and needs, helping customers understand where cleansing, conditioning, treatment, moisture, styling and maintenance fit together.
04
Performance selected
A powerful brand story can get our attention, but it cannot be the only reason a product earns its place. We consider formulation, intended function, product information and suitability.
FROM DISCOVERY TO EKOME
A considered route to the shelf.
Discover
We look for interesting brands, founders and products from the UK, Africa and the wider global beauty industry.
Review
We examine where the product fits, who it is for, what role it performs and the information supporting it.
Curate
Products are organised around genuine hair, skin and body-care needs rather than simply being added to a catalogue.
Tell the story
We give space to ingredients, founders, techniques, cultures and product knowledge so customers can understand more about what they are choosing.
A smaller shelf can be a better shelf.
We want discovery to feel considered: products with a reason to be there, brands with a story worth knowing, and routines customers can understand.
BRANDS & PARTNERSHIPS
Think your brand belongs at Ekome?
We're interested in hearing from brands creating thoughtful products for our community.