Curated retail
Positioning products within a focused beauty assortment rather than an endless marketplace.
BRANDS & PARTNERSHIPS
Bring your brand to the right audience.
Ekome is building a curated destination for Black beauty — connecting distinctive brands with customers looking for products created with their hair, skin and routines in mind.
MORE THAN A PLACE ON A SHELF
Partnership built around discovery.
Ekome aims to help customers understand the product, the routine it belongs to and the story behind the brand that created it.
Brand storytelling
Giving customers greater context around your founder story, product philosophy, ingredients and identity.
Routine placement
Helping customers understand how individual products fit into wider hair, skin and body-care routines.
UK market development
Exploring opportunities to introduce and grow relevant international beauty brands within the UK market.
Community & creator activation
Creating opportunities for discovery through content, education, creators and the Ekome affiliate community.
Logistics & market support
Exploring practical routes for getting suitable products from brand to market as the partnership develops.
THE BRANDS WE WANT TO DISCOVER
Distinctive products. Clear purpose.
Black-owned, African-founded and African-connected beauty businesses are a particular focus of our discovery.
A distinctive identity, founder story or product philosophy.
Products relevant to textured hair, melanin-rich skin, body care or associated beauty routines.
Strong product presentation and clear ingredient and product information.
The ability to maintain consistent product quality and supply.
A willingness to meet requirements relevant to products entering the UK market.
A genuine interest in building a long-term relationship rather than simply gaining another sales listing.
HOW A PARTNERSHIP BEGINS
From introduction to market.
Introduce your brand
Tell us who you are, where you're based and what makes your products different.
Product review
We look at the range, customer fit, positioning, product information and potential place within Ekome.
Partnership fit
If there is a strong match, we discuss the most appropriate way to work together.
Market preparation
Where required, commercial, product, logistics and launch considerations can be worked through before the range is introduced.
Build
The objective is to develop awareness, education and sustainable demand around the brands we represent.
INTRODUCE YOUR BRAND
We'd like to know what you're building.
Share some information about your brand, products and current market presence.
Build something bigger with us.
If your brand brings something meaningful to beauty, culture or the routines of the people we serve, we want to hear about it.